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The Salzburg Festival – a brand that is a perfect match for us in our role as a premium manufacturer. Our partnership began back in 1994 with a guest appearance in Ingolstadt, an event that caused an immediate sensation and remains an essential element of our collaboration to this day. We have been a supporter of the Salzburg Festival for 20 years now.
In 2006 we created the Audi Night – a highlight of the social calendar during the festival that attracts our customers from around the world to Salzburg, where unique flair and a superb cultural experience await them.
It is our creative drive and innovative ideas that enable us to master the complex challenges of the future. This is why our customers and employees appreciate the creative exchange we offer them and all those interested in culture throughout the year with our cultural activities in the form of the Audi ArtExperience. The partnership with the Salzburg Festival is one of the outstanding and enduring projects that make up this commitment. By extending our sponsorship agreement until 2018, we are sending a clear message: Audi is a trusted and competent partner in the realm of culture – at both international and regional levels. 

Rupert Stadler
Chairman of the Board of Management of AUDI AG


“Aren’t you afraid that the sponsors will try to influence your program?” is a common question in the arts sections of various newspapers, especially since we have been so successful in acquiring sponsors. And I can always answer both spontaneously and honestly: No, I am not afraid of that. Our sponsors are far too intelligent not to know that trying to influence the content of our program would have a boomerang effect. On the contrary, I hope our sponsors continue to influence us, in the sense that they make it possible to implement projects that we could not realize otherwise for lack of money. Therefore, on behalf of the Festival, I would very much like to thank our sponsors, donors, supporters and friends as well as the public authorities subsidizing the Festival for their generous support.

Helga Rabl-Stadler
President of the Salzburg Festival